We're making considered decisions in every part of our supply chain to minimise our environmental impact.
Currently, we're focusing our efforts on reusing things that already exist - turning discarded plastic bottles into shirts.

7 things we're doing to minimise our impact on the planet:

1. Our shirts are made from 100% recycled plastic bottles

We only use fabric made from recycled plastic bottles. The billions of plastic bottles still used and discarded every day across the world aren’t going anywhere soon, so we are giving them new purpose by turning them into the clothes you wear. Recycled plastic also uses ~65% less energy to produce than virgin plastic, so it's carbon footprint is significantly smaller than polyesters and nylons.

Our dream is that virgin plastic stops being manufactured altogether so that we eventually run out of recycled plastic to use in our shirts, but for now, we're reusing this waste rather than letting it go into landfill or our oceans.

Our fabric manufacturer is certified by the Global Recycle Standard (GRS), meaning they have met strict requirements for their recycling process, are providing good working conditions for staff, and are ensuring that harmful environmental and chemical impacts are minimised. The fabric is also certified as Standard 100 by 
OEKO-TEX®, meaning it is 100% free of harmful substances. 
Learn more about our fabric

2. 100% natural and biodegradable Corozo nut buttons

All our buttons are made from 100% natural Corozo nut. Corozo is the nut of the Tagua Palm tree which grows in the rainforests of central America. The Tagua Palm takes around 15 years to reach maturity and start producing nuts, but when it does, it produces nuts for over a century. These nuts fall naturally from the tree, meaning no trees ever need to be cut down in the process. Also known as 'vegetable ivory', the resulting product is extremely durable whilst being 100% biodegradable. Close up, this natural alternative to plastic also has a beautiful natural grain, meaning each button has unique markings.

Corozo nut buttons

Our buttons are made and dyed in a small unit in the Cotswolds that have a fantastic reputation for making high-quality, environmentally friendly buttons. They dye our buttons in bespoke colours just for us.

Learn more about our buttons

3. Digitally printed in England using non-toxic inks

Our fabric is printed in Worcestershire using non-toxic inks and zero waste sublimation printing. By digitally printing out fabrics, it means we use only the ink needed to print our designs. We've opted to digitally print because it is less wasteful than other traditional printing techniques that typically use a huge amount of water and excess ink in the process.

4. Hand-cut and sewn in London

Our printed fabric goes from Worcestershire to London, where it is cut and crafted into the finished product by skilled seamstresses in small quantities to avoid making excess stock that goes unsold.

5. Using fabric offcuts to make beautiful products 

In the process of cutting fabric to make clothing, there is always a level of wastage, where scraps of fabrics are left over. We turn these fabric off-cuts into other items like hair scrunchies and ties to minimise wastage in our supply chain.

6. Recyclable packaging and labels

We've made sure all of our packaging components are either recyclable, made from recycled materials or - ideally - both. From our mailer boxes and tissue, right through to to our care labels sewn into our shirts, we've made every effort to ensure we are making conscious decisions that reduce harm to the planet.

7. Recycling everything we use to ensure nothing ends up in landfill

We recycle anything we can't sell or reuse, with the help of recycling company First Mile. First Mile ensure that nothing goes to landfill, opting instead to recycle or resell the items it receives instead.